Business and Social Etiquette Workshop

As part of our rich and varied Apprenticeship Programme, one of the most highly anticipated events—the Business and Social Etiquette Workshop—brought together a room full of motivated minds eager to elevate their professional presence.

Hosted by renowned experts YiLi International Etiquette, the session was both engaging and interactive, welcoming participants including PWMA Apprentices and Family Office Association Hong Kong interns. Together, they explored the essentials of making impactful first impressions, strategic networking, and persuasive public speaking.

Participants gained practical insights into nonverbal communication—such as body language and attire—as well as key networking skills like formal introductions and small talk. To immediately apply their learnings, attendees took part in a lively mock sales-pitching activity, sparking laughter and meaningful knowledge exchange.

The workshop also covered how to tailor messages to different audiences, craft compelling openings, and refine speaking techniques. To round off the session, participants received an overview of Chinese business culture and the role of social media—including tips on how to professionally connect with new contacts on popular platforms.

These valuable learnings not only boosted confidence in social business settings but also equipped Apprentices and Interns to build stronger professional relationships and navigate diverse cultural contexts.


Special thanks to etiquette expert Patrizia Yeung, founder and chief consultant of YiLi International Etiquette, and to the PWMA Apprentice Alumni Committee.

Stay tuned for more workshops designed to foster professional growth and success!

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